by Chiara Rusconi | Aug 20, 2026 | Opinion
In 1970, Milton Friedman declared that the one and only social responsibility of business is to maximise profit for shareholders. Today, it’s almost trite to contest the point. As evidence of the social and environmental damage that extractive practices are doing to...
by Chiara Rusconi | May 20, 2026 | Opinion
I keep returning to an old business truth that too many executives seem determined to forget: no company, regenerative or otherwise, gets to exist because it wrote a lovely purpose statement. It exists because customers allow it to. A...
by Fanni | Mar 18, 2026 | Uncategorized
Transforming business education Recognising that today’s business schools often remain anchored in outdated economic models, The Fifth Element is supporting an initiative to radically rethink business and leadership education. It brings together educators, accreditors...
by Chiara Rusconi | Mar 13, 2026 | Opinion
Imagine a debate on nutrition reduced to a confrontation between those who eat only salad and those who eat only chocolate. Absurd, isn’t it? In the face of extraordinary complexity, economics, the framework that studies value and exchanges, has become enclosed within...
by Chiara Rusconi | Feb 9, 2026 | Uncategorized
Toward regenerative business How can we create the conditions for a regenerative economy? How can organisations support regenerative economies across the world? If the aim is to achieve “sustainable development,” regeneration must become the new norm. To achieve this,...
